Advanced Certificate in Email Marketing: Smarter Outcomes
-- ViewingNowThe Advanced Certificate in Email Marketing: Smarter Outcomes course is a must for professionals seeking to excel in digital marketing. This certificate program focuses on honing the skills necessary to create and manage successful email marketing campaigns that drive engagement and boost ROI.
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GBP £ 140
GBP £ 202
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โข Email Design Fundamentals: Learning the basics of effective email design, including layout, color theory, typography, and accessibility.
โข Email Copywriting: Mastering the art of crafting compelling subject lines, preheaders, and body copy to maximize engagement and conversions.
โข Email List Building: Strategies for growing and segmenting high-quality email lists, including opt-in forms, lead magnets, and content upgrades.
โข Email Automation: Leveraging marketing automation tools to create personalized and triggered email campaigns based on user behavior and preferences.
โข Email Analytics and Metrics: Understanding key email marketing metrics, such as open rates, click-through rates, conversion rates, and bounce rates, and how to use data to optimize campaigns for better results.
โข Email Deliverability and Spam Prevention: Best practices for ensuring emails reach the inbox, including list hygiene, authentication, and avoiding spam triggers.
โข Email Testing and Optimization: Techniques for testing and optimizing email campaigns, including A/B testing, multivariate testing, and user feedback.
โข Integrating Email Marketing with Other Channels: Strategies for integrating email marketing with social media, content marketing, and other digital channels to create a cohesive and effective marketing strategy.
โข Legal and Ethical Considerations in Email Marketing: Understanding legal and ethical considerations in email marketing, including GDPR, CAN-SPAM, and privacy policies.
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