Executive Development Programme in Connected Content Systems for News
-- ViewingNowThe Executive Development Programme in Connected Content Systems for News is a certificate course designed to empower media professionals with the skills needed to thrive in the modern, digitally-driven news ecosystem. This programme emphasizes the importance of data-driven storytelling, audience engagement, and cross-platform content distribution strategies.
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โข Connected Content Systems: Understanding the technology and strategy behind connected content systems, including content management systems (CMS), customer relationship management (CRM), and data analytics platforms. โข Data-Driven Storytelling: How to use data to inform and enhance storytelling in journalism, including data visualization, data journalism, and using metrics to track audience engagement. โข Audience Engagement and Analytics: How to use data and analytics to understand and engage with audiences, including social media analytics, web analytics, and audience segmentation. โข Content Strategy for Multi-Platform News: Developing a content strategy that works across multiple platforms, including web, mobile, social media, and print. โข Newsroom Automation and Workflow: How to use automation and workflow tools to streamline newsroom operations and improve efficiency. โข Content Security and Privacy: Understanding the legal and ethical considerations around content security and privacy, including data protection, copyright, and defamation. โข Innovation in News and Media: Staying up-to-date with the latest trends and innovations in news and media, including artificial intelligence, virtual reality, and new business models.
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