Global Certificate in Entertainment Marketing & Brand Strategy
-- ViewingNowThe Global Certificate in Entertainment Marketing & Brand Strategy is a comprehensive course designed to empower learners with the essential skills required to thrive in the entertainment industry. This course highlights the importance of innovative marketing strategies and brand development in the entertainment sector, an industry where trends change rapidly, and consumer preferences are dynamic.
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Unit 1: Introduction to Entertainment Marketing & Brand Strategy
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Unit 2: Entertainment Industry Analysis & Market Trends
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Unit 3: Brand Positioning in Entertainment Marketing
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Unit 4: Entertainment Marketing Channels & Platforms
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Unit 5: Integrated Marketing Communication in Entertainment
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Unit 6: Social Media & Influencer Marketing in Entertainment
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Unit 7: Experiential Marketing & Event Activations
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Unit 8: Sponsorship, Licensing & Product Placement
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Unit 9: Metrics & Analytics in Entertainment Marketing
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Unit 10: Case Studies in Entertainment Marketing & Brand Strategy
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