Executive Development Programme in VR/AR User Research Strategies

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The Executive Development Programme in VR/AR User Research Strategies certificate course is a comprehensive program designed to meet the growing industry demand for experts in Virtual Reality (VR) and Augmented Reality (AR) user research. This course emphasizes the importance of understanding user behavior, needs, and preferences in VR and AR environments, a critical aspect of developing successful immersive experiences.

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Enrolled learners will gain essential skills in user research methodologies, data analysis, and strategic planning, equipping them to lead VR/AR projects and drive business growth. The course covers a wide range of topics, including UX design principles, user testing, and ethical considerations, providing a well-rounded understanding of the field. With the global VR/AR market projected to reach $300 billion by 2024, there is a high industry demand for professionals with expertise in VR/AR user research. Completing this course will give learners a competitive edge in the job market and open up exciting career advancement opportunities in various industries, including gaming, healthcare, education, and manufacturing.

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โ€ข Introduction to VR/AR User Research: Understanding the importance of user research in Virtual Reality (VR) and Augmented Reality (AR) development. Exploring the unique challenges and opportunities in VR/AR user research.
โ€ข User Research Methods in VR/AR: Techniques for gathering user feedback in VR/AR environments. Including usability testing, heuristic evaluations, and data analytics.
โ€ข Designing Effective VR/AR User Studies: Best practices for designing user studies that yield actionable insights. Addressing sample size, study duration, and data analysis.
โ€ข User Experience (UX) Design for VR/AR: Principles of UX design specifically for VR/AR applications. Understanding the impact of immersion, presence, and interactivity on user experience.
โ€ข Prototyping and Iterative Design in VR/AR: Techniques for rapid prototyping and iterative design in VR/AR development. Balancing user needs with technical feasibility and business constraints.
โ€ข Ethical Considerations in VR/AR User Research: Understanding ethical considerations in VR/AR user research. Addressing user privacy, informed consent, and data security.
โ€ข User Research Tools and Technologies for VR/AR: Overview of tools and technologies for conducting user research in VR/AR environments. Including eye-tracking, motion capture, and biometric sensors.
โ€ข Collaboration and Communication in VR/AR User Research: Strategies for collaborating with cross-functional teams in VR/AR development. Communicating user research findings effectively to stakeholders.

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EXECUTIVE DEVELOPMENT PROGRAMME IN VR/AR USER RESEARCH STRATEGIES
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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