Global Certificate in Social Media Audit: Brand Elevation

• Social Media Audit:
Understanding the current state of a brand's social media presence is crucial in identifying areas for improvement and growth. This unit covers the process of conducting a comprehensive social media audit, including analyzing key performance indicators, identifying strengths and weaknesses, and setting goals for brand elevation. • Content Strategy:
A well-planned content strategy is essential for successful social media branding. This unit covers the development of a content strategy, including identifying target audiences, setting content objectives, and creating a content calendar. It also covers best practices for creating engaging and shareable content. • Influencer Marketing:
Partnering with influencers can help elevate a brand's social media presence. This unit covers the process of identifying and collaborating with influencers, including best practices for reaching out, negotiating deals, and measuring the success of influencer campaigns. • Social Media Advertising:
Paid social media advertising can help increase a brand's reach and visibility. This unit covers the basics of social media advertising, including setting up ad campaigns, targeting audiences, and measuring ROI. • Analytics and Reporting:
Measuring and analyzing social media performance is crucial for making informed decisions about brand strategy. This unit covers the use of social media analytics tools, including setting up tracking, interpreting data, and creating reports to present to stakeholders. • Community Management:
Building and maintaining a strong community is key to social media brand elevation. This unit covers the best practices for community management, including responding to comments and messages, moderating user-generated content, and fostering engagement. • Social Listening:
Listening to conversations about a brand on social media can provide valuable insights for brand elevation. This unit covers the process of social listening, including setting up monitoring, identifying trends, and responding to customer feedback. • Social Media Ethics and Compliance:
Maintaining ethical and compliant social media practices is crucial for protecting a brand's reputation. This unit covers the key ethical and legal considerations for social media, including privacy, disclosure, and intellectual property. • Social Media Crisis Management: