Executive Development Programme in Strategic Email Campaigns
-- ViewingNowThe Executive Development Programme in Strategic Email Campaigns is a certificate course designed to empower professionals with the skills to create and manage effective email marketing strategies. In today's digital age, email campaigns are a critical component of marketing efforts, making this course increasingly important.
2,800+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Email Campaign Strategy: Understanding the importance of having a clear and concise email campaign strategy, setting measurable objectives, and defining target audiences.
โข Email List Building: Growing and maintaining a healthy email list through effective list building tactics and best practices.
โข Email Design and Content: Creating visually appealing and engaging email content that resonates with the target audience and drives action.
โข Email Deliverability: Optimizing email deliverability by understanding email service provider algorithms, managing bounces, and avoiding spam filters.
โข Email Automation: Implementing automated email campaigns to improve efficiency and effectiveness, and to nurture leads and customers.
โข Email Metrics and Analytics: Tracking and measuring email campaign success using key metrics such as open rates, click-through rates, conversion rates, and ROI.
โข Email Personalization and Segmentation: Personalizing and segmenting email campaigns to improve engagement and conversion rates.
โข Email Testing and Optimization: Testing and optimizing email campaigns for maximum impact and performance.
โข Email Marketing Compliance: Understanding and adhering to email marketing laws and regulations, including GDPR, CAN-SPAM, and anti-spam legislation.
โข Email Marketing Trends and Best Practices: Staying up-to-date with the latest email marketing trends, best practices, and technologies to remain competitive.
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