Masterclass Certificate in Building a High-Performing Email Team
-- ViewingNowThe Masterclass Certificate in Building a High-Performing Email Team is a comprehensive course designed to equip learners with essential skills for career advancement in the email marketing industry. This program emphasizes the importance of a high-performing email team in driving business growth and customer engagement.
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Unit 1: Building an Email Strategy – Learn the fundamentals of creating a high-performing email team and building a winning email strategy. Understand the importance of email marketing in today's digital landscape, and how to set clear goals and objectives for your team.
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Unit 2: Email Team Structure – Explore the different roles and responsibilities within an email team, including email marketers, designers, developers, and deliverability specialists. Understand the importance of cross-functional collaboration and how to build an effective team structure.
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Unit 3: Email Design & Content Best Practices – Discover the key principles of email design and content creation that drive engagement and conversions. Learn how to write compelling subject lines, craft engaging copy, and design visually appealing emails that stand out in the inbox.
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Unit 4: Email Deliverability – Understand the complex world of email deliverability and how to ensure your emails reach the inbox. Learn about the importance of list hygiene, email authentication, and engagement-based filtering, and how to monitor and improve your deliverability rates.
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Unit 5: Email Automation & Personalization – Discover the power of email automation and personalization in driving engagement and conversions. Learn how to create automated email series, segment your audience, and personalize your emails based on user behavior and preferences.
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Unit 6: Email Analytics & Reporting – Explore the key metrics and KPIs of email marketing and how to measure the success of your campaigns. Learn how to track your email performance, analyze your data, and make data-driven decisions to optimize your email strategy.
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Unit 7: Email Marketing Trends & Innovations – Stay up-to-date with the latest trends and innovations in email marketing, including artificial intelligence, machine learning, and interactive email. Learn how to incorporate these new technologies into your email strategy and stay ahead of the competition.
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