Professional Certificate in Email Marketing Performance Analysis
-- ViewingNowThe Professional Certificate in Email Marketing Performance Analysis is a crucial course for digital marketers seeking to excel in analyzing and optimizing email campaigns. In an era where email marketing is a $6+ billion industry and email users are expected to grow to 4.
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GBP £ 140
GBP £ 202
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โข Email Marketing Metrics: Understanding key metrics such as open rate, click-through rate, bounce rate, and conversion rate.
โข Email Campaign Analysis: Techniques for analyzing the performance of email marketing campaigns.
โข Data Segmentation: Using data segmentation to improve email marketing performance.
โข A/B Testing: Implementing A/B testing to optimize email marketing campaigns.
โข Email List Management: Strategies for managing and growing email lists.
โข Email Design and Content: Best practices for email design and content creation to improve performance.
โข Deliverability: Understanding factors that impact email deliverability and how to improve it.
โข Reporting and Analytics: Techniques for reporting and analyzing email marketing performance data.
โข Privacy and Compliance: Ensuring email marketing practices are compliant with regulations such as GDPR and CAN-SPAM.
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