Executive Development Programme in Marketing Measurement for Digital Leaders
-- ViewingNowThe Executive Development Programme in Marketing Measurement for Digital Leaders is a certificate course designed to empower professionals with the necessary skills to excel in the digital era. This program emphasizes the importance of data-driven decision-making and offers insights into marketing measurement strategies, attribution modeling, and advanced analytics techniques.
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โข Digital Analytics Fundamentals: Understanding the basics of digital analytics, including key metrics, data collection, and analysis techniques.
โข Multi-Channel Attribution: Learning how to allocate credit to various marketing channels and touchpoints in the customer journey.
โข Marketing Mix Modeling (MMM): Exploring the use of statistical models to measure the impact of marketing mix elements on sales and revenue.
โข Digital Attribution Modeling: Diving into advanced attribution models that help measure the effectiveness of digital marketing campaigns.
โข Data Visualization and Storytelling: Mastering the art of presenting data in a clear and engaging way, enabling data-driven decision making.
โข Market Research and Competitive Intelligence: Understanding the role of market research in measuring marketing performance and staying ahead of the competition.
โข Predictive Analytics for Marketing: Learning how to leverage predictive analytics to forecast marketing outcomes and optimize marketing spend.
โข Data Privacy and Compliance: Ensuring that marketing measurement practices adhere to data privacy regulations and ethical guidelines.
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