Certificate in Results-Oriented Marketing Analytics
-- ViewingNowThe Certificate in Results-Oriented Marketing Analytics is a comprehensive course designed to equip learners with essential skills for data-driven marketing success. This program emphasizes the importance of data-analysis in marketing strategy, diving deep into topics like customer and market segmentation, targeting and positioning, and marketing mix modeling.
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โข Introduction to Marketing Analytics: Understanding the role of marketing analytics, data-driven decision making, and key performance indicators (KPIs)
โข Data Collection and Management: Gathering and organizing data from various sources, data cleaning, and data validation
โข Statistical Analysis for Marketing: Descriptive and inferential statistics, regression analysis, and hypothesis testing
โข Market Segmentation and Targeting: Customer profiling, segmentation strategies, and targeting tactics
โข Digital Marketing Analytics: Measuring and analyzing website traffic, social media metrics, and email marketing performance
โข Customer Lifetime Value (CLV) and Retention Analysis: Calculating CLV, understanding customer behavior, and developing retention strategies
โข Attribution Modeling: Multi-touch attribution, marketing mix modeling, and cross-channel attribution
โข Predictive Analytics and Modeling: Machine learning techniques, predictive modeling, and data mining
โข Data Visualization and Reporting: Data storytelling, visualization tools, and dashboard creation
โข Ethics and Data Privacy in Marketing Analytics: Understanding ethical considerations, data privacy regulations, and best practices for responsible data use
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