Certificate in Motion Graphics: Creating Explainer Videos

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The Certificate in Motion Graphics: Creating Explainer Videos course is a powerful program designed to equip learners with essential skills in motion graphics for creating engaging explainer videos. This course emphasizes the importance of visual storytelling in today's digital landscape, with explainer videos being a critical tool for businesses and organizations to communicate their message effectively.

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In this course, you will learn from industry experts and gain hands-on experience in creating compelling motion graphics, animations, and visual effects that will help you stand out in the competitive job market. The demand for professionals with these skills is high, as businesses increasingly rely on digital content to reach their target audience. By completing this course, you will be well-positioned to advance your career and make a significant impact in the industry.

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โ€ข Motion Graphics Fundamentals: This unit will cover the basics of motion graphics, including keyframe animation, easing, and keyframing principles. It will also introduce students to the software and tools used in creating motion graphics.
โ€ข Storytelling for Explainer Videos: This unit will focus on the art of storytelling and how to effectively communicate a message through an explainer video. Students will learn about scriptwriting, voiceovers, and pacing.
โ€ข Design Principles for Motion Graphics: This unit will cover the design principles that are essential to creating visually appealing motion graphics. Students will learn about color theory, typography, composition, and visual hierarchy.
โ€ข Creating Characters and Environments: This unit will teach students how to create characters and environments for their explainer videos. Students will learn about character design, background design, and set design.
โ€ข Animation Techniques for Explainer Videos: This unit will dive deeper into the various animation techniques used in motion graphics. Students will learn about frame-by-frame animation, cutout animation, and motion tracking.
โ€ข Sound Design for Explainer Videos: This unit will cover the importance of sound design in explainer videos and how to effectively use sound to enhance the viewer's experience. Students will learn about sound effects, music selection, and audio mixing.
โ€ข Putting it All Together: In this final unit, students will apply the skills they've learned to create their own explainer video. They will be given a brief and will be expected to create a short video that effectively communicates a message using motion graphics.
โ€ข Review and Feedback: In this unit, students will review their classmates' videos and provide feedback. They will also receive feedback from their instructor to help them continue to improve their skills.

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The **Certificate in Motion Graphics: Creating Explainer Videos** prepares students for various roles in the UK's thriving motion graphics industry. This section highlights the job market trends using a 3D pie chart to represent the demand for specific roles. With 60% of the demand, **Motion Graphics Designers** play a significant role in the industry, creating visually engaging content for explainer videos, advertisements, and presentations. Their ability to combine design principles with motion graphics techniques is highly sought after by employers. As the animation industry evolves, the role of **Animators** becomes increasingly important, accounting for 25% of the demand. Animators utilize their artistic skills and software expertise to bring stories to life in various mediums, including movies, TV shows, and online content. Although not as popular as the design and animation roles, **Video Editors** are still essential, holding 10% of the demand. Video Editors refine raw footage, select the best takes, and assemble the final product, ensuring smooth transitions, consistency, and visual appeal. Lastly, **Script Writers** are responsible for 5% of the demand in the motion graphics industry. These professionals create engaging and concise narratives for explainer videos, working closely with designers, animators, and editors to ensure the visuals align with the story. Explore the job market trends in the UK's motion graphics industry and find the perfect role for you. Equip yourself with the right skills and make a difference in the ever-evolving world of motion graphics.

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CERTIFICATE IN MOTION GRAPHICS: CREATING EXPLAINER VIDEOS
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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