Certificate in Churn Analytics: A Modern Approach
-- ViewingNowThe Certificate in Churn Analytics: A Modern Approach is a comprehensive course designed to equip learners with the essential skills to address customer churn, a critical issue in modern businesses. This program underscores the importance of churn analytics in reducing customer attrition, increasing revenue, and improving customer loyalty.
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โข Introduction to Churn Analytics: Understanding Churn, Importance of Churn Analytics, Key Churn Metrics
โข Data Preparation for Churn Analysis: Data Collection, Data Cleaning, Feature Engineering
โข Exploratory Data Analysis (EDA): Descriptive Analysis, Visualization Techniques, Identifying Patterns
โข Statistical Analysis: Hypothesis Testing, Regression Analysis, Survival Analysis
โข Machine Learning Techniques: Supervised Learning, Unsupervised Learning, Model Evaluation
โข Predictive Churn Modeling: Model Development, Model Validation, Model Deployment
โข Churn Prevention Strategies: Customer Segmentation, Targeted Interventions, Performance Evaluation
โข Ethical Considerations: Data Privacy, Bias Mitigation, Transparent Communication
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