Executive Development Programme in Fragrance Product Strategy
-- ViewingNowThe Executive Development Programme in Fragrance Product Strategy is a certificate course designed to provide professionals with comprehensive knowledge in the fragrance industry. This programme focuses on the essential skills required to develop, market, and sell fragrance products, making it highly relevant in the current market scenario.
4,101+
Students enrolled
GBP £ 140
GBP £ 202
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โข Fragrance Industry Overview: Understanding the global fragrance market, key players, trends, and opportunities.
โข Fragrance Creation Process: Exploring the artistic and scientific aspects of fragrance formulation, including raw materials, perfume notes, and safety regulations.
โข Market Research and Analysis: Conducting market research, interpreting data, and identifying target audiences for fragrance products.
โข Fragrance Product Development: Designing and developing innovative fragrance products, from concept to final product, focusing on quality, cost, and time-to-market.
โข Branding and Packaging Strategy: Developing effective branding and packaging strategies to differentiate fragrance products and appeal to consumers.
โข Go-to-Market Strategy: Planning and executing successful product launches, including pricing, distribution, and promotional strategies.
โข Sales and Distribution Channels: Understanding various sales channels, including wholesale, retail, and e-commerce, to maximize product visibility and revenue.
โข Sustainability and Corporate Social Responsibility: Incorporating sustainable and socially responsible practices in fragrance product strategy, from sourcing to distribution.
โข Financial Management: Analyzing financial statements, managing budgets, and allocating resources for fragrance product lines.
โข Performance Metrics and Continuous Improvement: Measuring and evaluating fragrance product performance, and implementing strategies for continuous improvement and growth.
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