Global Certificate in Education PR: Crisis Communication Planning
-- ViewingNowThe Global Certificate in Education PR: Crisis Communication Planning course is a crucial program for professionals seeking to excel in the field of education public relations. This course is designed to equip learners with the essential skills needed to effectively manage communication during crises in educational institutions.
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โข Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis, key stakeholders, and the role of public relations in managing crises.
โข Risk Assessment and Monitoring: Identifying potential crises, evaluating their impact, and setting up monitoring systems to detect early warning signs.
โข Crisis Communication Planning: Developing a comprehensive crisis communication plan, including strategies, messages, and response protocols.
โข Media Relations in Crisis: Building positive relationships with the media, preparing for press conferences, and handling difficult questions from reporters.
โข Social Media Management during Crises: Utilizing social media platforms for crisis communication, monitoring online conversations, and addressing misinformation.
โข Internal Communication and Employee Engagement: Engaging employees during a crisis, providing clear information, and managing internal communications to maintain morale.
โข Stakeholder Engagement and Community Relations: Building and maintaining relationships with key stakeholders, engaging with the community, and addressing their concerns during a crisis.
โข Evaluation and Improvement of Crisis Communication: Measuring the effectiveness of crisis communication, identifying areas for improvement, and updating the communication plan accordingly.
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