Global Certificate E-commerce Email Essentials
-- ViewingNowThe Global Certificate in E-commerce Email Essentials is a comprehensive course designed to meet the growing industry demand for experts in email marketing. This course emphasizes the importance of email as a powerful e-commerce tool, and learners will gain essential skills to create and implement effective email marketing strategies.
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GBP £ 140
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โข E-commerce Email Basics: Understanding the importance of email in e-commerce, common types of e-commerce emails, and best practices for subject lines and preheaders. โข Email Design and Coding: Learning the principles of email design, creating responsive email templates, and implementing basic HTML and CSS for emails. โข List Building and Management: Strategies for growing and segmenting email lists, managing subscribers, and ensuring compliance with anti-spam regulations. โข Personalization and Automation: Techniques for personalizing email content, setting up automated email campaigns, and using customer data to trigger targeted messages. โข Testing and Optimization: Methods for A/B testing email elements, tracking email performance, and using data to improve campaign results. โข Deliverability and Compliance: Understanding email deliverability challenges, maintaining a good sender reputation, and complying with email regulations and laws. โข Transactional Emails: Designing and sending transactional emails, such as order confirmations, shipping notifications, and password resets. โข Email Marketing Tools: Exploring popular email marketing platforms, tools, and integrations, and learning how to use them effectively for e-commerce.
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