Masterclass Certificate in Content Strategy: Actionable Frameworks
-- ViewingNowThe Masterclass Certificate in Content Strategy: Actionable Frameworks is a comprehensive course that equips learners with essential skills for career advancement in content strategy. This course emphasizes the importance of a well-planned content strategy, which can significantly improve an organization's marketing efforts, brand awareness, and customer engagement.
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โข Unit 1: Introduction to Content Strategy – concepts, benefits, and key components
โข Unit 2: Audience Research – understanding user needs, preferences, and behaviors
โข Unit 3: Content Audit – evaluating and cataloging existing content
โข Unit 4: Content Planning – creating a roadmap for content development and delivery
โข Unit 5: Content Creation – writing and designing effective content
โข Unit 6: Content Optimization – improving content visibility and engagement
โข Unit 7: Content Distribution – utilizing channels and tactics for content promotion
โข Unit 8: Content Governance – managing content workflows and quality control
โข Unit 9: Content Analytics – measuring and analyzing content performance
โข Unit 10: Advanced Content Strategy – innovation, personalization, and future trends
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