Executive Development Programme in News & Audience Development
-- ViewingNowThe Executive Development Programme in News & Audience Development is a certificate course designed to empower media professionals with cutting-edge skills in audience engagement and newsroom management. In the digital age, where the media landscape is rapidly evolving, this programme is of paramount importance.
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โข News Writing Fundamentals: Understanding the basics of news writing, including structure, style, and tone. This unit will cover the essential elements of a news story and how to present information in a clear and concise manner.
โข Audience Development: Identifying and understanding the target audience, including demographics, interests, and behavior. This unit will cover strategies for reaching and engaging with the audience, including social media, email marketing, and content marketing.
โข Data Journalism: Using data to tell stories and inform audiences. This unit will cover data collection, analysis, and visualization techniques, as well as best practices for data-driven journalism.
โข Multimedia Storytelling: Creating compelling and engaging multimedia content, including video, audio, and interactive elements. This unit will cover production techniques, storytelling strategies, and distribution channels.
โข Ethics in Journalism: Understanding the ethical considerations of journalism, including accuracy, fairness, and objectivity. This unit will cover the ethical codes of conduct for journalists, as well as strategies for handling ethical dilemmas.
โข Newsroom Management: Leading and managing a team of journalists in a fast-paced and dynamic environment. This unit will cover best practices for newsroom management, including communication, collaboration, and workflow management.
โข Digital Strategy: Developing and implementing a digital strategy for a news organization. This unit will cover the key components of a digital strategy, including website design, social media, and audience engagement.
โข Innovation in Journalism: Exploring new and innovative approaches to journalism, including virtual reality, artificial intelligence, and data journalism. This unit will cover the latest trends and technologies in journalism and how to incorporate them into a news organization's strategy.
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