Masterclass Certificate in LinkedIn Ads: Brand Building Foundations
-- ViewingNowThe Masterclass Certificate in LinkedIn Ads: Brand Building Foundations is a comprehensive course that empowers learners with the essential skills needed to excel in digital marketing. This program focuses on LinkedIn ads, a critical platform for B2B marketing and brand building.
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โข Understanding LinkedIn Advertising
โข LinkedIn Ad Formats: Text Ads, Sponsored Content, Sponsored InMail, Carousel Ads, Video Ads
โข Creating a LinkedIn Ad Campaign: Setting Goals, Defining Target Audience, Choosing Ad Format, Creating Ad Content, Launching Campaign
โข LinkedIn Audience Targeting: Company Size, Industry, Job Title, Seniority, Location, Skills, School, Groups
โข Measuring LinkedIn Ad Success: Analytics, Metrics, A/B Testing, Optimizing Ad Performance
โข LinkedIn Advertising Best Practices: Creating Compelling Ad Content, Targeting the Right Audience, Monitoring Ad Performance, Optimizing Ad Spend
โข LinkedIn Company Page Optimization for Brand Building
โข Building a LinkedIn Employee Advocacy Program for Brand Building
โข LinkedIn Advertising Case Studies: Success Stories, Lessons Learned
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