Executive Development Programme in Twitter & Strategic Thinking

• Twitter Overview: Understanding the Basics
• Setting Up Twitter for Business: Account Creation and Optimization
• Building a Twitter Strategy: Goals, Audience, and Content Planning
• Tactical Twitter Use: Tweeting, Engagement, and Analytics
• Advanced Twitter Features: Lists, Labs, and Advertising
• Integrating Twitter with PR and Marketing Campaigns
• Monitoring and Measuring Twitter Performance: Metrics and KPIs
• Leveraging Twitter for Executive Thought Leadership
• Case Studies: Successful Twitter Strategies in Action
• Strategic Thinking: Applying Business Strategy to Social Media