Professional Certificate in PR: Ethical Fundraising and Sustainable Development
-- ViewingNowThe Professional Certificate in PR: Ethical Fundraising and Sustainable Development is a comprehensive course that equips learners with essential skills for career advancement in the public relations industry. This program emphasizes the importance of ethical fundraising practices and sustainable development, two critical areas of expertise in today's social impact-focused business landscape.
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Kursdetails
• Ethical Fundraising Principles: An introduction to the key principles of ethical fundraising, including transparency, accountability, and respect for donors. This unit will cover the importance of establishing trust with donors and the community, and the role of ethical fundraising in sustainable development. • Fundraising Strategies: An exploration of various fundraising strategies, including individual giving, major gifts, corporate giving, foundation grants, and special events. This unit will also cover the importance of developing a diversified fundraising plan that aligns with the organization's mission and values. • Donor Cultivation and Stewardship: Best practices for cultivating and maintaining relationships with donors, including thanking, acknowledging, and reporting to donors. This unit will also cover the importance of developing a donor recognition program that rewards and recognizes donors for their support. • Legal and Regulatory Compliance: An overview of the legal and regulatory framework governing fundraising, including laws related to charitable solicitations, gift acceptance, and financial reporting. This unit will also cover the importance of complying with donor privacy and data protection laws. • Financial Management and Budgeting: An introduction to financial management and budgeting for nonprofit organizations, including the development of a fundraising budget, financial reporting, and the importance of financial transparency. This unit will also cover the role of financial management in ensuring the long-term sustainability of the organization. • Marketing and Communications: Best practices for marketing and communicating about the organization's mission, programs, and fundraising efforts. This unit will cover the importance of developing a brand identity, creating a marketing plan, and using social media and other digital tools to reach and engage donors and stakeholders. • Sustainable Development Goals (SDGs): An overview of the United Nations Sustainable Development Goals (SDGs) and their relevance to ethical fundraising. This unit will cover the role of philanthropy and civil society in achieving the SDGs, and the importance of aligning fund
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Zugangsvoraussetzungen
- Grundlegendes Verständnis des Themas
- Englischkenntnisse
- Computer- und Internetzugang
- Grundlegende Computerkenntnisse
- Engagement, den Kurs abzuschließen
Keine vorherigen formalen Qualifikationen erforderlich. Kurs für Zugänglichkeit konzipiert.
Kursstatus
Dieser Kurs vermittelt praktisches Wissen und Fähigkeiten für die berufliche Entwicklung. Er ist:
- Nicht von einer anerkannten Stelle akkreditiert
- Nicht von einer autorisierten Institution reguliert
- Ergänzend zu formalen Qualifikationen
Sie erhalten ein Abschlusszertifikat nach erfolgreichem Abschluss des Kurses.
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- 3-4 Stunden pro Woche
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