Global Certificate in PPC for High-Growth Businesses
-- viewing nowThe Global Certificate in PPC for High-Growth Businesses is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This certification is crucial for professionals looking to advance their careers in digital marketing, as PPC is a key driver of online traffic and conversions.
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Course Details
• Fundamentals of PPC: Understanding PPC Advertising, Keywords Research, Ad Copywriting, and Campaign Setup
• Search Engine Marketing (SEM): Google Ads, Bing Ads, Keyword Match Types, and Bid Strategies
• Display Advertising: Google Display Network, Audience Targeting, Remarketing, and Placements
• Shopping Campaigns: Google Merchant Center, Product Feeds, and Shopping Ads Setup
• PPC Optimization: Campaign Structure, Ad Extensions, Ad Rotation, and Quality Score
• Conversion Tracking: Google Analytics, Goals, and Event Tracking
• Attribution Modeling: Understanding the Customer Journey and Multi-Channel Attribution
• PPC Automation: Scripts, Rules, and Third-Party Tools
• A/B Testing: Hypothesis Testing, Ad Testing, and Landing Page Optimization
• PPC Strategy: Competitive Analysis, Market Research, and High-Growth Business Strategies
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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