Global Certificate in PPC for High-Growth Businesses

Name: Global Certificate in PPC for High-Growth Businesses
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The Global Certificate in PPC for High-Growth Businesses is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This certification is crucial for professionals looking to advance their careers in digital marketing, as PPC is a key driver of online traffic and conversions.

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AboutThisCourse

The course covers everything from PPC fundamentals to advanced strategies, including keyword research, ad copywriting, landing page optimization, and campaign analysis. With the ever-increasing demand for PPC experts in various industries, this course provides learners with a competitive edge in the job market. By completing this program, learners will have the ability to develop and implement effective PPC campaigns, analyze and optimize campaign performance, and make data-driven decisions. This hands-on, practical course will empower learners to drive growth and revenue for their organizations, making it an invaluable investment for career advancement in the digital marketing landscape.

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CourseDetails

• Fundamentals of PPC: Understanding PPC Advertising, Keywords Research, Ad Copywriting, and Campaign Setup
• Search Engine Marketing (SEM): Google Ads, Bing Ads, Keyword Match Types, and Bid Strategies
• Display Advertising: Google Display Network, Audience Targeting, Remarketing, and Placements
• Shopping Campaigns: Google Merchant Center, Product Feeds, and Shopping Ads Setup
• PPC Optimization: Campaign Structure, Ad Extensions, Ad Rotation, and Quality Score
• Conversion Tracking: Google Analytics, Goals, and Event Tracking
• Attribution Modeling: Understanding the Customer Journey and Multi-Channel Attribution
• PPC Automation: Scripts, Rules, and Third-Party Tools
• A/B Testing: Hypothesis Testing, Ad Testing, and Landing Page Optimization
• PPC Strategy: Competitive Analysis, Market Research, and High-Growth Business Strategies

CareerPath

In the ever-evolving digital marketing landscape, PPC (Pay-Per-Click) roles play a pivotal part in the success of high-growth businesses. With the increasing demand for PPC professionals in the UK's thriving job market, it's essential to understand the various roles available and their respective remuneration packages. Our Global Certificate in PPC provides the perfect platform to kickstart your career or upskill in this rewarding field. The provided 3D pie chart offers a visual representation of popular PPC roles in the UK market. Let's delve into the details of each role and its significance in high-growth businesses: 1. **PPC Manager**: As a PPC Manager, you'll lead a team of PPC specialists in managing and optimising paid advertising campaigns across various platforms. You'll collaborate with stakeholders, monitor performance, and allocate budgets accordingly. With a median salary of around £40,000 in the UK, PPC Managers are highly sought after in the industry. 2. **PPC Specialist**: PPC Specialists are responsible for managing a company's PPC strategies and campaigns. They create ad copy, analyse data, and optimise campaigns to increase ROI and meet specific business goals. The average salary for a PPC Specialist in the UK is approximately £35,000, making it a lucrative role in the digital marketing sector. 3. **PPC Executive**: PPC Executives assist PPC Managers and Specialists in managing and optimising paid campaigns. They conduct keyword research, analyse performance data, and create ad copy. PPC Executives typically earn around £25,000 in the UK, making it an excellent entry point for those pursuing a career in PPC. 4. **PPC Analyst**: PPC Analysts delve deep into data to provide actionable insights, recommendations, and strategies to improve campaign performance. They are responsible for monitoring trends, conducting A/B testing, and creating reports. With an average salary of around £30,000, PPC Analysts play a crucial role in high-growth businesses. In conclusion, PPC roles offer excellent opportunities for professionals seeking to excel in the digital marketing industry. With a Global Certificate in PPC, you'll be well-equipped to navigate these roles and contribute significantly to high-growth businesses.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC FOR HIGH-GROWTH BUSINESSES

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London School of International Business (LSIB)

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05 May 2025

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