Executive Development Programme Longevity Marketing & Demographics

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The Executive Development Programme in Longevity Marketing & Demographics is a certificate course designed to address the evolving needs of the aging population and the market opportunities they present. This program emphasizes the importance of understanding consumer behavior, preferences, and needs in the longevity market, making it essential for professionals in marketing, sales, and business development.

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About this course

With an increasing number of consumers entering the longevity market, there is a growing demand for professionals who can effectively market to and engage with this demographic. This course equips learners with the skills to develop and implement marketing strategies that cater to the unique needs and preferences of older consumers, providing a competitive edge in the job market. By completing this program, learners will gain a comprehensive understanding of the demographic trends, consumer behavior, and marketing strategies specific to the longevity market. They will also develop the ability to conduct market research, analyze data, and make informed decisions that drive business growth and success in this expanding market.

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Course Details

• Understanding Longevity Economy: An Overview
• Demographic Shifts & Marketing Implications
• The Power of Silver Market: Tapping into the 50+ Demographic
• Longevity Market Segmentation: Identifying Target Audiences
• Age-Inclusive Marketing: Breaking Stereotypes & Embracing Diversity
• Product & Service Innovation for an Aging Population
• Multigenerational Marketing: Engaging All Age Groups
• Marketing Communications: Tailoring Messaging for Longevity Markets
• Digital Marketing in the Longevity Economy
• Measuring Success: Metrics & Analytics in Longevity Marketing

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME LONGEVITY MARKETING & DEMOGRAPHICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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