Executive Development Programme Longevity Marketing & Demographics

Name: Executive Development Programme Longevity Marketing & Demographics
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The Executive Development Programme in Longevity Marketing & Demographics is a certificate course designed to address the evolving needs of the aging population and the market opportunities they present. This program emphasizes the importance of understanding consumer behavior, preferences, and needs in the longevity market, making it essential for professionals in marketing, sales, and business development.

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AboutThisCourse

With an increasing number of consumers entering the longevity market, there is a growing demand for professionals who can effectively market to and engage with this demographic. This course equips learners with the skills to develop and implement marketing strategies that cater to the unique needs and preferences of older consumers, providing a competitive edge in the job market. By completing this program, learners will gain a comprehensive understanding of the demographic trends, consumer behavior, and marketing strategies specific to the longevity market. They will also develop the ability to conduct market research, analyze data, and make informed decisions that drive business growth and success in this expanding market.

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CourseDetails

• Understanding Longevity Economy: An Overview
• Demographic Shifts & Marketing Implications
• The Power of Silver Market: Tapping into the 50+ Demographic
• Longevity Market Segmentation: Identifying Target Audiences
• Age-Inclusive Marketing: Breaking Stereotypes & Embracing Diversity
• Product & Service Innovation for an Aging Population
• Multigenerational Marketing: Engaging All Age Groups
• Marketing Communications: Tailoring Messaging for Longevity Markets
• Digital Marketing in the Longevity Economy
• Measuring Success: Metrics & Analytics in Longevity Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME LONGEVITY MARKETING & DEMOGRAPHICS

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London School of International Business (LSIB)

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05 May 2025

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