Professional Certificate in Advertising Technology Foundations

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The Professional Certificate in Advertising Technology Foundations is a comprehensive course designed to meet the growing industry demand for experts well-versed in digital advertising. This program equips learners with essential skills required to thrive in today's dynamic and technology-driven advertising landscape.

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About this course

By blending theoretical knowledge with practical application, learners will gain a deep understanding of various advertising technologies, data analysis, audience segmentation, and programmatic buying. The curriculum covers essential topics, including ad operations, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). Throughout the course, learners will develop critical thinking and problem-solving skills, empowering them to optimize advertising campaigns and improve ROI. Successful completion of this program will open doors to various career opportunities, making it an ideal choice for both aspiring and seasoned professionals looking to upskill and stay relevant in the ever-evolving advertising industry.

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Course Details

• Understanding Advertising Technology
• Programmatic Advertising: Basics and Best Practices
• Digital Advertising Formats: Display, Video, Native
• Ad Operations and Campaign Management
• Data and Analytics in Advertising Technology
• Targeting and Retargeting Strategies
• Ad Fraud and Viewability
• Cross-Device Tracking and Attribution
• Emerging Trends in Advertising Technology

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN ADVERTISING TECHNOLOGY FOUNDATIONS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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