Professional Certificate in Advertising Technology Foundations

Name: Professional Certificate in Advertising Technology Foundations
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The Professional Certificate in Advertising Technology Foundations is a comprehensive course designed to meet the growing industry demand for experts well-versed in digital advertising. This program equips learners with essential skills required to thrive in today's dynamic and technology-driven advertising landscape.

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AboutThisCourse

By blending theoretical knowledge with practical application, learners will gain a deep understanding of various advertising technologies, data analysis, audience segmentation, and programmatic buying. The curriculum covers essential topics, including ad operations, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). Throughout the course, learners will develop critical thinking and problem-solving skills, empowering them to optimize advertising campaigns and improve ROI. Successful completion of this program will open doors to various career opportunities, making it an ideal choice for both aspiring and seasoned professionals looking to upskill and stay relevant in the ever-evolving advertising industry.

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CourseDetails

• Understanding Advertising Technology
• Programmatic Advertising: Basics and Best Practices
• Digital Advertising Formats: Display, Video, Native
• Ad Operations and Campaign Management
• Data and Analytics in Advertising Technology
• Targeting and Retargeting Strategies
• Ad Fraud and Viewability
• Cross-Device Tracking and Attribution
• Emerging Trends in Advertising Technology

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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EarnCareerCertificate

PROFESSIONAL CERTIFICATE IN ADVERTISING TECHNOLOGY FOUNDATIONS

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London School of International Business (LSIB)

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05 May 2025

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