Global Certificate in Ad Tech & Machine Learning

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The Global Certificate in Ad Tech & Machine Learning is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving Ad Tech industry. This course is crucial in the current digital age, where data-driven advertising and machine learning technologies are at the forefront of business growth and innovation.

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About this course

With a strong focus on industry demand, the course covers key topics such as programmatic advertising, real-time bidding, and attribution modeling. It also delves into machine learning algorithms, predictive analytics, and AI applications in advertising. By the end of the course, learners will have a deep understanding of Ad Tech and Machine Learning principles and be able to apply them in real-world scenarios. This course is ideal for digital marketing professionals, advertising agency executives, and anyone interested in pursuing a career in Ad Tech. By completing this course, learners will gain a competitive edge in the job market, be able to make informed decisions when investing in Ad Tech solutions, and drive business growth through data-driven strategies.

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Course Details

Fundamentals of Ad Tech: Understanding the digital advertising landscape, programmatic advertising, ad exchanges, and demand-side platforms.
Data Analytics: Collecting, analyzing, and interpreting large datasets from ad campaigns to drive decision-making.
Machine Learning Foundations: Basics of machine learning, supervised and unsupervised learning, regression, and classification algorithms.
Advanced Machine Learning: Deep learning, neural networks, natural language processing, and computer vision for ad targeting and optimization.
Data Privacy & Ethics: GDPR, CCPA, and ethical considerations in ad tech, data collection, and machine learning.
Ad Tech Tools & Platforms: Hands-on experience with popular ad tech platforms, demand-side platforms, and data management platforms.
Ad Campaign Optimization: Techniques for optimizing ad campaigns, including A/B testing, multivariate testing, and bid management.
Artificial Intelligence (AI) in Ad Tech: AI applications in ad targeting, attribution, and personalization.
Emerging Trends in Ad Tech & Machine Learning: Exploration of the latest developments and future outlook.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN AD TECH & MACHINE LEARNING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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