Global Certificate in Ad Tech & Machine Learning
-- ViewingNowThe Global Certificate in Ad Tech & Machine Learning is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving Ad Tech industry. This course is crucial in the current digital age, where data-driven advertising and machine learning technologies are at the forefront of business growth and innovation.
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โข Fundamentals of Ad Tech: Understanding the digital advertising landscape, programmatic advertising, ad exchanges, and demand-side platforms.
โข Data Analytics: Collecting, analyzing, and interpreting large datasets from ad campaigns to drive decision-making.
โข Machine Learning Foundations: Basics of machine learning, supervised and unsupervised learning, regression, and classification algorithms.
โข Advanced Machine Learning: Deep learning, neural networks, natural language processing, and computer vision for ad targeting and optimization.
โข Data Privacy & Ethics: GDPR, CCPA, and ethical considerations in ad tech, data collection, and machine learning.
โข Ad Tech Tools & Platforms: Hands-on experience with popular ad tech platforms, demand-side platforms, and data management platforms.
โข Ad Campaign Optimization: Techniques for optimizing ad campaigns, including A/B testing, multivariate testing, and bid management.
โข Artificial Intelligence (AI) in Ad Tech: AI applications in ad targeting, attribution, and personalization.
โข Emerging Trends in Ad Tech & Machine Learning: Exploration of the latest developments and future outlook.
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