Executive Development Programme in Facebook Ads and Brand Management
-- viewing nowThe Executive Development Programme in Facebook Ads and Brand Management is a certificate course designed to provide learners with advanced skills in digital marketing, specifically in Facebook Ads and Brand Management. This program is crucial in today's digital age, where businesses are increasingly leveraging social media for marketing and branding purposes.
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Course Details
• Facebook Ads Fundamentals: Understanding Facebook Ads Manager, Ad Auction, Bid Strategy, Ad Placements, Ad Objectives, and Ad Formats. • Targeting & Audience Insights: Learning about Core Audiences, Custom Audiences, Lookalike Audiences, Placement Customization, and Utilizing Facebook Audience Insights. • Creating Engaging Content for Facebook Ads: Best Practices for Visual Assets, Copywriting, Call-to-Action, and A/B Testing. • Performance Measurement & Optimization: Introduction to Facebook Pixel, Event Tracking, Attribution Modeling, Metrics Analysis, and Conversion Rate Optimization. • Brand Management Basics: Understanding the Importance of Brand Identity, Positioning, and Value Propositions. • Brand Storytelling & Content Strategy: Creating Compelling Narratives, Content Planning, and Multi-Channel Distribution. • Brand Reputation Management: Monitoring and Responding to Customer Feedback, Reviews, and Social Media Conversations. • Brand Partnerships & Collaborations: Identifying Opportunities, Building and Maintaining Relationships, and Evaluating Success.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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