Executive Development Programme in Facebook Ads and Brand Management

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The Executive Development Programme in Facebook Ads and Brand Management is a certificate course designed to provide learners with advanced skills in digital marketing, specifically in Facebook Ads and Brand Management. This program is crucial in today's digital age, where businesses are increasingly leveraging social media for marketing and branding purposes.

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With the growing demand for digital marketing professionals, this course offers learners the opportunity to enhance their expertise and stand out in the competitive job market. The course equips learners with essential skills such as creating effective Facebook Ads campaigns, measuring and optimizing campaign performance, and managing brand reputation on social media. By the end of the course, learners will have a comprehensive understanding of Facebook Ads and Brand Management, enabling them to drive business growth and advance their careers in digital marketing. The course is highly relevant and applicable to professionals in various industries, including marketing, advertising, public relations, and e-commerce.

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โ€ข Facebook Ads Fundamentals: Understanding Facebook Ads Manager, Ad Auction, Bid Strategy, Ad Placements, Ad Objectives, and Ad Formats. โ€ข Targeting & Audience Insights: Learning about Core Audiences, Custom Audiences, Lookalike Audiences, Placement Customization, and Utilizing Facebook Audience Insights. โ€ข Creating Engaging Content for Facebook Ads: Best Practices for Visual Assets, Copywriting, Call-to-Action, and A/B Testing. โ€ข Performance Measurement & Optimization: Introduction to Facebook Pixel, Event Tracking, Attribution Modeling, Metrics Analysis, and Conversion Rate Optimization. โ€ข Brand Management Basics: Understanding the Importance of Brand Identity, Positioning, and Value Propositions. โ€ข Brand Storytelling & Content Strategy: Creating Compelling Narratives, Content Planning, and Multi-Channel Distribution. โ€ข Brand Reputation Management: Monitoring and Responding to Customer Feedback, Reviews, and Social Media Conversations. โ€ข Brand Partnerships & Collaborations: Identifying Opportunities, Building and Maintaining Relationships, and Evaluating Success.

่Œไธš้“่ทฏ

The Executive Development Programme in Facebook Ads and Brand Management focuses on developing professionals who can drive growth and innovation in today's digital landscape. This section presents a 3D pie chart highlighting the UK job market trends in this domain, using Google Charts for a visually engaging experience. The chart showcases four primary roles in Facebook Ads and Brand Management, with their respective market shares: 1. **Facebook Ads Manager**: These professionals manage and optimize advertising campaigns on Facebook for businesses. With a 40% share, Facebook Ads Managers are in high demand due to the increasing focus on digital marketing. 2. **Brand Manager**: Brand Managers create, implement, and monitor marketing strategies to enhance a company's brand reputation. They take up 30% of the market. 3. **Data Analyst**: Data Analysts gather and analyze data to provide actionable insights for decision-making. They represent 20% of the job market in Facebook Ads and Brand Management. 4. **Social Media Strategist**: Social Media Strategists develop and execute social media campaigns to improve brand visibility and engagement. They make up 10% of the market. This 3D pie chart, with a transparent background and no added background color, is responsive and adapts to all screen sizes. The Google Charts library is loaded correctly using the script tag, and the JavaScript code defines the chart data, options, and rendering logic. The is3D option is set to true for a 3D effect, making the visualization more attractive and insightful.

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EXECUTIVE DEVELOPMENT PROGRAMME IN FACEBOOK ADS AND BRAND MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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