Executive Development Programme in Strategic Ad Sales Planning
-- viewing nowThe Executive Development Programme in Strategic Ad Sales Planning is a certificate course designed to empower professionals with the skills necessary to excel in advertising sales. This program emphasizes the importance of strategic planning and decision-making in ad sales, enabling learners to drive revenue growth and maximize profitability.
3,108+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Strategic Ad Sales Planning: An in-depth exploration of the strategies, processes, and best practices for developing and executing effective ad sales plans. • Understanding the Advertising Landscape: A comprehensive review of the current advertising landscape, including traditional and digital advertising channels, emerging trends, and key players. • Targeting and Segmentation: Techniques for identifying and targeting specific customer segments, including demographics, psychographics, and behavioral data. • Value Proposition and Messaging: Strategies for developing a compelling value proposition and messaging framework that resonates with target customers. • Pricing and Packaging: Best practices for pricing and packaging ad products to maximize revenue and customer value. • Sales Forecasting and Revenue Projections: Methods for forecasting sales and revenue based on historical data, market trends, and customer insights. • Performance Metrics and Analytics: Techniques for measuring and analyzing the effectiveness of ad sales efforts, including key performance indicators (KPIs), attribution modeling, and data-driven insights. • Sales Enablement and Collateral: Strategies for equipping sales teams with the tools, resources, and training they need to effectively sell ad products and services. • Sales Process Management: Techniques for managing the sales process, including lead generation, qualification, nurturing, and closing. • Customer Relationship Management: Best practices for building and maintaining strong customer relationships, including account management, customer service, and loyalty programs.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate