Executive Development Programme in Strategic Ad Sales Planning
-- ViewingNowThe Executive Development Programme in Strategic Ad Sales Planning is a certificate course designed to empower professionals with the skills necessary to excel in advertising sales. This program emphasizes the importance of strategic planning and decision-making in ad sales, enabling learners to drive revenue growth and maximize profitability.
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⢠Strategic Ad Sales Planning: An in-depth exploration of the strategies, processes, and best practices for developing and executing effective ad sales plans. ⢠Understanding the Advertising Landscape: A comprehensive review of the current advertising landscape, including traditional and digital advertising channels, emerging trends, and key players. ⢠Targeting and Segmentation: Techniques for identifying and targeting specific customer segments, including demographics, psychographics, and behavioral data. ⢠Value Proposition and Messaging: Strategies for developing a compelling value proposition and messaging framework that resonates with target customers. ⢠Pricing and Packaging: Best practices for pricing and packaging ad products to maximize revenue and customer value. ⢠Sales Forecasting and Revenue Projections: Methods for forecasting sales and revenue based on historical data, market trends, and customer insights. ⢠Performance Metrics and Analytics: Techniques for measuring and analyzing the effectiveness of ad sales efforts, including key performance indicators (KPIs), attribution modeling, and data-driven insights. ⢠Sales Enablement and Collateral: Strategies for equipping sales teams with the tools, resources, and training they need to effectively sell ad products and services. ⢠Sales Process Management: Techniques for managing the sales process, including lead generation, qualification, nurturing, and closing. ⢠Customer Relationship Management: Best practices for building and maintaining strong customer relationships, including account management, customer service, and loyalty programs.
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