Masterclass Certificate in Retargeting and Programmatic Advertising

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The Masterclass Certificate in Retargeting and Programmatic Advertising is a comprehensive course that equips learners with essential skills in advanced digital advertising. This certification is crucial in today's data-driven world, where personalized and automated advertising campaigns are key to business growth.

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About this course

The course covers the intricacies of retargeting strategies, programmatic advertising, and real-time bidding, enabling learners to optimize ad spend, enhance customer engagement, and improve conversion rates. The curriculum is designed to meet the growing industry demand for experts who can leverage automation and data-driven insights to create effective advertising campaigns. Upon completion, learners will be able to demonstrate a deep understanding of retargeting and programmatic advertising, making them attractive candidates for various marketing roles. By mastering these skills, professionals can advance their careers, increase their value to employers, and stay ahead in the ever-evolving digital landscape.

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Course Details


• Retargeting Fundamentals
• Audience Segmentation in Retargeting
• Programmatic Advertising Basics
• Real-time Bidding and Ad Exchanges
• Setting Up and Optimizing Programmatic Campaigns
• Understanding Ad Fraud and Brand Safety
• Retargeting Strategies for Display and Video Ads
• Measuring and Analyzing Retargeting and Programmatic Performance
• Cross-Device Retargeting and Attribution
• Advanced Programmatic Techniques and Trends

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
MASTERCLASS CERTIFICATE IN RETARGETING AND PROGRAMMATIC ADVERTISING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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