Executive Development Programme Brand Portfolio Management

Name: Executive Development Programme Brand Portfolio Management
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The Executive Development Programme in Brand Portfolio Management is a certificate course designed to empower professionals with the skills to manage and optimize brand portfolios effectively. In today's dynamic business environment, the ability to create and maintain a robust brand portfolio is crucial for any organization's success.

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About this course

This course is in high industry demand, as companies recognize the value of having experts who can maximize the potential of their brand portfolio. Learners will gain essential skills in brand strategy, positioning, and evaluation, enabling them to make informed decisions that drive growth and profitability. By the end of this programme, learners will be equipped with the tools and techniques to manage a brand portfolio that aligns with their organization's strategic objectives. This course is an excellent opportunity for professionals looking to advance their careers in brand management, marketing, and business development.

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Course Details

• Brand Strategy
• Brand Positioning
• Brand Architecture
• Portfolio Management Techniques
• Brand Equity Management
• Innovation and Renewal in Brand Portfolios
• Measuring and Analyzing Brand Performance
• Marketing Communications and Brand Portfolio
• Organizational Alignment in Brand Portfolio Management
• Case Studies in Brand Portfolio Management

Career Path

In the ever-evolving business landscape, understanding job market trends is crucial to career growth and success. Our Executive Development Programme in Brand Portfolio Management focuses on honing your skills in managing and maximizing brand and product portfolios. This 3D pie chart represents the demand for different roles within the brand portfolio management domain in the UK. By analyzing job market trends, we can identify which positions are most in-demand and tailor our training program to align with industry needs. Brand Manager (45%): A brand manager is responsible for developing and implementing strategies to increase brand awareness, equity, and loyalty. In the UK, brand managers are in high demand, making up 45% of the brand portfolio management job market. Product Manager (30%): Product managers oversee the development, production, and marketing of a product or product line. With 30% of the job market, product management is another critical role in brand portfolio management. Portfolio Manager (20%): Portfolio managers are responsible for managing a company's collection of products, ensuring each product contributes to the organization's overall goals and bottom line. Representing 20% of job market trends, portfolio managers play a vital role in strategic decision-making. Marketing Manager (5%): Marketing managers plan and execute marketing campaigns to promote a product or service. While only making up 5% of the job market, marketing managers are essential for brand portfolio management by creating demand and driving sales. By understanding these trends and developing the necessary skills, you can position yourself for a successful career in brand portfolio management. Our Executive Development Programme is designed to equip you with the knowledge and abilities required to excel in this competitive industry.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

EXECUTIVE DEVELOPMENT PROGRAMME BRAND PORTFOLIO MANAGEMENT

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

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