Executive Development Programme Brand Portfolio Management

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The Executive Development Programme in Brand Portfolio Management is a certificate course designed to empower professionals with the skills to manage and optimize brand portfolios effectively. In today's dynamic business environment, the ability to create and maintain a robust brand portfolio is crucial for any organization's success.

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This course is in high industry demand, as companies recognize the value of having experts who can maximize the potential of their brand portfolio. Learners will gain essential skills in brand strategy, positioning, and evaluation, enabling them to make informed decisions that drive growth and profitability. By the end of this programme, learners will be equipped with the tools and techniques to manage a brand portfolio that aligns with their organization's strategic objectives. This course is an excellent opportunity for professionals looking to advance their careers in brand management, marketing, and business development.

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โ€ข Brand Strategy
โ€ข Brand Positioning
โ€ข Brand Architecture
โ€ข Portfolio Management Techniques
โ€ข Brand Equity Management
โ€ข Innovation and Renewal in Brand Portfolios
โ€ข Measuring and Analyzing Brand Performance
โ€ข Marketing Communications and Brand Portfolio
โ€ข Organizational Alignment in Brand Portfolio Management
โ€ข Case Studies in Brand Portfolio Management

่Œไธš้“่ทฏ

In the ever-evolving business landscape, understanding job market trends is crucial to career growth and success. Our Executive Development Programme in Brand Portfolio Management focuses on honing your skills in managing and maximizing brand and product portfolios. This 3D pie chart represents the demand for different roles within the brand portfolio management domain in the UK. By analyzing job market trends, we can identify which positions are most in-demand and tailor our training program to align with industry needs. Brand Manager (45%): A brand manager is responsible for developing and implementing strategies to increase brand awareness, equity, and loyalty. In the UK, brand managers are in high demand, making up 45% of the brand portfolio management job market. Product Manager (30%): Product managers oversee the development, production, and marketing of a product or product line. With 30% of the job market, product management is another critical role in brand portfolio management. Portfolio Manager (20%): Portfolio managers are responsible for managing a company's collection of products, ensuring each product contributes to the organization's overall goals and bottom line. Representing 20% of job market trends, portfolio managers play a vital role in strategic decision-making. Marketing Manager (5%): Marketing managers plan and execute marketing campaigns to promote a product or service. While only making up 5% of the job market, marketing managers are essential for brand portfolio management by creating demand and driving sales. By understanding these trends and developing the necessary skills, you can position yourself for a successful career in brand portfolio management. Our Executive Development Programme is designed to equip you with the knowledge and abilities required to excel in this competitive industry.

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EXECUTIVE DEVELOPMENT PROGRAMME BRAND PORTFOLIO MANAGEMENT
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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