Professional Certificate in AdTech and Growth Hacking
-- viewing nowThe Professional Certificate in AdTech and Growth Hacking is a comprehensive course designed to empower learners with cutting-edge digital marketing skills. This program focuses on AdTech, programmatic advertising, and growth hacking strategies, making it highly relevant in today's tech-driven world.
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Course Details
• Programmatic Advertising · Understanding the basics of programmatic advertising, its benefits and challenges, and how it fits into the AdTech landscape.
• Audience Targeting · Exploring various audience targeting techniques, including behavioral, contextual, and demographic targeting.
• Ad Operations · Learning about ad operations, ad trafficking, and campaign management in AdTech.
• Data Analytics · Understanding the role of data analytics in AdTech, including data collection, analysis, and optimization.
• Marketing Automation · Examining marketing automation tools and techniques, including email marketing, lead nurturing, and marketing workflows.
• Growth Hacking Strategies · Exploring growth hacking strategies and tactics for driving user acquisition and retention.
• Attribution Modeling · Understanding the importance of attribution modeling in AdTech, including the different types of attribution models and their use cases.
• Cross-Channel Marketing · Learning about cross-channel marketing strategies, including how to coordinate campaigns across multiple channels and devices.
• A/B Testing · Understanding the basics of A/B testing, including how to design and implement effective A/B tests in AdTech.
• Ad Fraud Prevention · Exploring the issue of ad fraud in AdTech, including the different types of ad fraud and how to prevent them.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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