Professional Certificate in AdTech and Growth Hacking
-- ViewingNowThe Professional Certificate in AdTech and Growth Hacking is a comprehensive course designed to empower learners with cutting-edge digital marketing skills. This program focuses on AdTech, programmatic advertising, and growth hacking strategies, making it highly relevant in today's tech-driven world.
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โข Programmatic Advertising · Understanding the basics of programmatic advertising, its benefits and challenges, and how it fits into the AdTech landscape.
โข Audience Targeting · Exploring various audience targeting techniques, including behavioral, contextual, and demographic targeting.
โข Ad Operations · Learning about ad operations, ad trafficking, and campaign management in AdTech.
โข Data Analytics · Understanding the role of data analytics in AdTech, including data collection, analysis, and optimization.
โข Marketing Automation · Examining marketing automation tools and techniques, including email marketing, lead nurturing, and marketing workflows.
โข Growth Hacking Strategies · Exploring growth hacking strategies and tactics for driving user acquisition and retention.
โข Attribution Modeling · Understanding the importance of attribution modeling in AdTech, including the different types of attribution models and their use cases.
โข Cross-Channel Marketing · Learning about cross-channel marketing strategies, including how to coordinate campaigns across multiple channels and devices.
โข A/B Testing · Understanding the basics of A/B testing, including how to design and implement effective A/B tests in AdTech.
โข Ad Fraud Prevention · Exploring the issue of ad fraud in AdTech, including the different types of ad fraud and how to prevent them.
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