Professional Certificate in Ad Buying & Reporting

Name: Professional Certificate in Ad Buying & Reporting
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The Professional Certificate in Ad Buying & Reporting is a comprehensive course designed to equip learners with the essential skills required in digital ad buying and reporting. This program emphasizes the importance of data-driven decision-making, providing hands-on experience with industry-leading ad buying platforms and reporting tools.

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About this course

In an era where digital advertising has become increasingly important for businesses, there is a high demand for professionals who can effectively buy ad placements, analyze campaign performance, and optimize marketing strategies. Completing this certificate course will empower learners to meet this industry need, providing them with a competitive edge in the job market. Throughout the course, learners will gain expertise in setting up and managing ad campaigns, understanding ad metrics, and reporting on campaign performance. By the end of the program, they will have developed a strong foundation in ad buying and reporting, preparing them for career advancement in digital marketing, advertising, or related fields.

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Course Details

• Understanding Ad Buying Fundamentals • Digital Advertising Landscape
• Setting Up Ad Buying Campaigns • Ad Formats and Placements
• Targeting Strategies for Ad Buying • Ad Buying Metrics and KPIs
• Ad Buying Best Practices • Programmatic Ad Buying
• Ad Reporting and Analysis • Data Visualization Techniques
• Advanced Ad Buying Strategies • Compliance and Ethics in Ad Buying

Career Path

In the UK's thriving digital advertising industry, several key roles contribute to successful ad buying and reporting. The demand for these roles reflects industry relevance and growth potential, with average salaries offering a clear understanding of the value they bring. 1. **Digital Advertising Specialist**: With an average salary of £75,000, these professionals create and implement digital marketing Campaigns for clients, delivering measurable results through targeted ad buys and comprehensive reporting. 2. **Ad Operations Manager**: As leaders in ad operations teams, Ad Operations Managers command an average salary of £65,000. They manage campaign execution, optimize for performance, and oversee reporting processes. 3. **PPC Specialist**: Focusing on pay-per-click (PPC) advertising, these experts deliver strong ROI through strategic search engine marketing. Their average salary of £60,000 reflects the importance of this role in the industry. 4. **Programmatic Advertising Manager**: Responsible for managing automated ad placement, these professionals earn an average salary of £70,000. They optimize campaigns using advanced tools and techniques, ensuring ads are served efficiently. 5. **Ad Buying & Reporting Analyst**: With a focus on ad buying and reporting, these professionals earn an average salary of £55,000. They analyze campaign performance, identify trends, and recommend strategies to maximize returns. The Google Charts 3D Pie chart above offers a visual representation of the average salaries associated with these vital roles in the UK's ad buying and reporting industry. The transparent background and responsive design showcase the data effectively, making it easy to compare the earning potential of each role.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

PROFESSIONAL CERTIFICATE IN AD BUYING & REPORTING

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

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