Professional Certificate in Ad Buying & Reporting

Name: Professional Certificate in Ad Buying & Reporting
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The Professional Certificate in Ad Buying & Reporting is a comprehensive course designed to equip learners with the essential skills required in digital ad buying and reporting. This program emphasizes the importance of data-driven decision-making, providing hands-on experience with industry-leading ad buying platforms and reporting tools.

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AboutThisCourse

In an era where digital advertising has become increasingly important for businesses, there is a high demand for professionals who can effectively buy ad placements, analyze campaign performance, and optimize marketing strategies. Completing this certificate course will empower learners to meet this industry need, providing them with a competitive edge in the job market. Throughout the course, learners will gain expertise in setting up and managing ad campaigns, understanding ad metrics, and reporting on campaign performance. By the end of the program, they will have developed a strong foundation in ad buying and reporting, preparing them for career advancement in digital marketing, advertising, or related fields.

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CourseDetails

• Understanding Ad Buying Fundamentals • Digital Advertising Landscape
• Setting Up Ad Buying Campaigns • Ad Formats and Placements
• Targeting Strategies for Ad Buying • Ad Buying Metrics and KPIs
• Ad Buying Best Practices • Programmatic Ad Buying
• Ad Reporting and Analysis • Data Visualization Techniques
• Advanced Ad Buying Strategies • Compliance and Ethics in Ad Buying

CareerPath

In the UK's thriving digital advertising industry, several key roles contribute to successful ad buying and reporting. The demand for these roles reflects industry relevance and growth potential, with average salaries offering a clear understanding of the value they bring. 1. **Digital Advertising Specialist**: With an average salary of £75,000, these professionals create and implement digital marketing Campaigns for clients, delivering measurable results through targeted ad buys and comprehensive reporting. 2. **Ad Operations Manager**: As leaders in ad operations teams, Ad Operations Managers command an average salary of £65,000. They manage campaign execution, optimize for performance, and oversee reporting processes. 3. **PPC Specialist**: Focusing on pay-per-click (PPC) advertising, these experts deliver strong ROI through strategic search engine marketing. Their average salary of £60,000 reflects the importance of this role in the industry. 4. **Programmatic Advertising Manager**: Responsible for managing automated ad placement, these professionals earn an average salary of £70,000. They optimize campaigns using advanced tools and techniques, ensuring ads are served efficiently. 5. **Ad Buying & Reporting Analyst**: With a focus on ad buying and reporting, these professionals earn an average salary of £55,000. They analyze campaign performance, identify trends, and recommend strategies to maximize returns. The Google Charts 3D Pie chart above offers a visual representation of the average salaries associated with these vital roles in the UK's ad buying and reporting industry. The transparent background and responsive design showcase the data effectively, making it easy to compare the earning potential of each role.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD BUYING & REPORTING

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London School of International Business (LSIB)

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05 May 2025

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