Professional Certificate Web Analytics for Business

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The Professional Certificate in Web Analytics for Business is a comprehensive course designed to equip learners with essential skills in web analytics. With the increasing importance of data-driven decision making in business, this course is highly relevant and in high demand across industries.

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About this course

This program covers key topics such as web analytics tools, data visualization, and digital marketing strategies. By the end of the course, learners will be able to analyze website traffic, measure digital marketing effectiveness, and optimize customer engagement. Through real-world examples and hands-on exercises, learners will gain practical experience in using web analytics tools like Google Analytics, Adobe Analytics, and Tableau. This course is an excellent opportunity for learners to advance their careers in web analytics, digital marketing, or business intelligence. By earning this Professional Certificate, learners will demonstrate their expertise in web analytics and their commitment to continuous learning in this fast-paced field.

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Course Details

• Web Analytics Fundamentals
• Understanding Key Performance Indicators (KPIs)
• Data Collection and Analysis Techniques
• Web Analytics Tools and Software
• Segmentation and Targeting Strategies
• Conversion Rate Optimization (CRO)
• Google Analytics and Tag Manager
• A/B Testing and Multivariate Experiments
• Data Visualization and Reporting

Career Path

The web analytics industry is booming, with a variety of exciting roles available in the UK. This 3D pie chart highlights four key positions, showcasing their respective demand in the job market. Web Analyst roles take the lead with 45% of the market share, followed by Digital Marketing Specialists at 30%. Data Scientists and Business Intelligence Analysts make up the remaining 20% and 5% respectively. These statistics reflect the growing need for professionals skilled in web analytics, offering valuable insights for those considering a career in this field.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE WEB ANALYTICS FOR BUSINESS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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