Professional Certificate Web Analytics for Business

Name: Professional Certificate Web Analytics for Business
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The Professional Certificate in Web Analytics for Business is a comprehensive course designed to equip learners with essential skills in web analytics. With the increasing importance of data-driven decision making in business, this course is highly relevant and in high demand across industries.

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AboutThisCourse

This program covers key topics such as web analytics tools, data visualization, and digital marketing strategies. By the end of the course, learners will be able to analyze website traffic, measure digital marketing effectiveness, and optimize customer engagement. Through real-world examples and hands-on exercises, learners will gain practical experience in using web analytics tools like Google Analytics, Adobe Analytics, and Tableau. This course is an excellent opportunity for learners to advance their careers in web analytics, digital marketing, or business intelligence. By earning this Professional Certificate, learners will demonstrate their expertise in web analytics and their commitment to continuous learning in this fast-paced field.

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CourseDetails

• Web Analytics Fundamentals
• Understanding Key Performance Indicators (KPIs)
• Data Collection and Analysis Techniques
• Web Analytics Tools and Software
• Segmentation and Targeting Strategies
• Conversion Rate Optimization (CRO)
• Google Analytics and Tag Manager
• A/B Testing and Multivariate Experiments
• Data Visualization and Reporting

CareerPath

The web analytics industry is booming, with a variety of exciting roles available in the UK. This 3D pie chart highlights four key positions, showcasing their respective demand in the job market. Web Analyst roles take the lead with 45% of the market share, followed by Digital Marketing Specialists at 30%. Data Scientists and Business Intelligence Analysts make up the remaining 20% and 5% respectively. These statistics reflect the growing need for professionals skilled in web analytics, offering valuable insights for those considering a career in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE WEB ANALYTICS FOR BUSINESS

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London School of International Business (LSIB)

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05 May 2025

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