Certificate in Service Design: Storytelling for User Journeys

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The Certificate in Service Design: Storytelling for User Journeys is a comprehensive course that emphasizes the importance of narrative techniques in creating effective user journeys. This program is designed to meet the growing industry demand for professionals who can combine design thinking with compelling storytelling skills to enhance customer experiences.

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About this course

Throughout the course, learners will develop a deep understanding of service design principles, user research methodologies, and prototyping techniques. They will master the art of storytelling, enabling them to create engaging and memorable user experiences that drive customer loyalty and brand advocacy. By earning this certificate, professionals will gain a competitive edge in the job market, as they will be equipped with essential skills for career advancement in various fields, including UX/UI design, marketing, product management, and customer experience management.

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Course Details


• User-Centered Design
• Storytelling Techniques
• Mapping User Journeys
• Designing Service Experiences
• Prototyping for Service Design
• Usability Testing for User Journeys
• Communicating Service Design Concepts
• Stakeholder Management in Service Design
• Service Design Ethnography
• Measuring Success in Service Design

Career Path

Product designers, UX designers, service designers, and design strategists are important roles in the UK job market. Our Certificate in Service Design: Storytelling for User Journeys program is aligned with these industry-relevant roles. In this section, we present a 3D pie chart representing the distribution of these roles, based on relevant statistics. The primary keyword-focused roles in this chart include: 1. Product Designer: With 35% of the market share, product designers focus on creating and improving products to meet user needs and business goals. 2. UX Designer: UX designers, accounting for 30% of the market share, design user-friendly interfaces and experiences that enhance user satisfaction and engagement. 3. Service Designer: Service designers, representing 25% of the market share, focus on designing end-to-end services that meet customer needs and expectations. 4. Design Strategist: Design strategists, with 10% of the market share, develop design strategies that align with business goals and user needs. The 3D pie chart, with a transparent background and no added background color, is responsive and adaptable to all screen sizes. The chart is designed to engage users and provide insights into job market trends for these roles in the UK.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN SERVICE DESIGN: STORYTELLING FOR USER JOURNEYS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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