Professional Certificate in Marketing Metrics & Strategic Planning
-- viewing nowThe Professional Certificate in Marketing Metrics & Strategic Planning is a comprehensive course designed to empower learners with the essential skills required to excel in the rapidly evolving marketing industry. This course highlights the importance of data-driven decision making and strategic planning in marketing, making it highly relevant and in demand across various industries.
2,500+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Marketing Metrics Foundation: Understanding KPIs, measurement techniques, and data-driven decision making.
• Customer Analytics: Analyzing customer data to identify trends, preferences, and behaviors.
• Market Research Methods: Techniques for gathering and analyzing market data to inform strategic planning.
• Marketing ROI & Budgeting: Measuring return on investment, determining budget allocations, and optimizing marketing spend.
• Brand Equity & Positioning: Measuring brand strength, understanding positioning strategies, and tracking brand performance.
• Digital Marketing Metrics: Tracking and analyzing digital marketing performance, including website analytics, social media metrics, and email marketing metrics.
• Marketing Attribution Modeling: Understanding marketing attribution techniques, models, and best practices.
• Marketing Mix Modeling: Modeling marketing efforts across channels to optimize performance and inform strategic planning.
• Predictive Analytics in Marketing: Leveraging predictive analytics to forecast marketing outcomes, inform strategic planning, and make data-driven decisions.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate