Professional Certificate in Marketing Metrics & Strategic Planning
-- ViewingNowThe Professional Certificate in Marketing Metrics & Strategic Planning is a comprehensive course designed to empower learners with the essential skills required to excel in the rapidly evolving marketing industry. This course highlights the importance of data-driven decision making and strategic planning in marketing, making it highly relevant and in demand across various industries.
2,500+
Students enrolled
GBP £ 140
GBP £ 202
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โข Marketing Metrics Foundation: Understanding KPIs, measurement techniques, and data-driven decision making.
โข Customer Analytics: Analyzing customer data to identify trends, preferences, and behaviors.
โข Market Research Methods: Techniques for gathering and analyzing market data to inform strategic planning.
โข Marketing ROI & Budgeting: Measuring return on investment, determining budget allocations, and optimizing marketing spend.
โข Brand Equity & Positioning: Measuring brand strength, understanding positioning strategies, and tracking brand performance.
โข Digital Marketing Metrics: Tracking and analyzing digital marketing performance, including website analytics, social media metrics, and email marketing metrics.
โข Marketing Attribution Modeling: Understanding marketing attribution techniques, models, and best practices.
โข Marketing Mix Modeling: Modeling marketing efforts across channels to optimize performance and inform strategic planning.
โข Predictive Analytics in Marketing: Leveraging predictive analytics to forecast marketing outcomes, inform strategic planning, and make data-driven decisions.
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