Masterclass Certificate in PPC: Performance Marketing
-- viewing nowThe Masterclass Certificate in PPC: Performance Marketing course is a comprehensive program designed to provide learners with essential skills in paid online advertising. This course focuses on search engine marketing, Google Ads, Bing Ads, display advertising, and social media advertising.
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Course Details
• <strong>Unit 1: Introduction to PPC & Performance Marketing</strong>
• <strong>Unit 2: Keywords Research and Optimization</strong>
• Unit 3: Ad Copywriting and Testing
• Unit 4: Understanding and Setting up Google Ads Account
• Unit 5: Ad Campaign Management and Optimization
• <strong>Unit 6: Conversion Tracking and Analytics</strong>
• Unit 7: Advanced Targeting and Audience Strategies
• Unit 8: Mobile PPC and App Install Campaigns
• Unit 9: Video Advertising with YouTube and Google Ads
• <strong>Unit 10: Cross-Channel PPC and Integrated Marketing</strong>
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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