Masterclass Certificate in PPC: Performance Marketing

Name: Masterclass Certificate in PPC: Performance Marketing
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The Masterclass Certificate in PPC: Performance Marketing course is a comprehensive program designed to provide learners with essential skills in paid online advertising. This course focuses on search engine marketing, Google Ads, Bing Ads, display advertising, and social media advertising.

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Acerca de este curso

It is critical for individuals seeking career advancement in digital marketing, as PPC is a crucial aspect of online business growth. The course is designed to meet the increasing industry demand for PPC professionals, as businesses continue to invest in online advertising to reach their target audience. By completing this course, learners will gain a competitive edge in the job market and be equipped with the skills to create, manage, and optimize PPC campaigns for various platforms. Learners will also have the opportunity to earn a recognized certificate, demonstrating their proficiency in PPC and performance marketing. Overall, this course is an excellent opportunity for individuals looking to advance their careers in digital marketing and gain a comprehensive understanding of PPC strategies and tactics.

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Detalles del Curso

• Unit 1: Introduction to PPC & Performance Marketing
• Unit 2: Keywords Research and Optimization
• Unit 3: Ad Copywriting and Testing
• Unit 4: Understanding and Setting up Google Ads Account
• Unit 5: Ad Campaign Management and Optimization
• Unit 6: Conversion Tracking and Analytics
• Unit 7: Advanced Targeting and Audience Strategies
• Unit 8: Mobile PPC and App Install Campaigns
• Unit 9: Video Advertising with YouTube and Google Ads
• Unit 10: Cross-Channel PPC and Integrated Marketing

Trayectoria Profesional

Pondering a career path in PPC (Pay-Per-Click) and performance marketing? This 3D pie chart offers valuable insights into the UK's job market trends, visually presenting the distribution of various roles. Delve into the dynamic world of PPC, where job opportunities span across diverse specializations and skillsets. PPC Specialists take the lead with a 55% share in the UK market. As digital marketing evolves, businesses increasingly rely on PPC campaigns to boost online visibility and drive sales. PPC Specialists play a crucial role in managing ad campaigns, optimizing ad spend, and enhancing ROI. Performance Marketing Managers secure the second-largest segment, accounting for 30% of the market. These professionals oversee holistic marketing strategies, combining PPC, SEO, social media, and content marketing to maximize results. As businesses strive for integrated campaigns, demand for Performance Marketing Managers continues to grow. Lastly, PPC Analysts contribute to the remaining 15% of the market. With the increasing complexity of digital advertising platforms, PPC Analysts dissect data, identify trends, and provide actionable insights to optimize campaign performance. Explore these exciting roles within the PPC and performance marketing landscape, and unlock your potential in a thriving, data-driven industry.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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MASTERCLASS CERTIFICATE IN PPC: PERFORMANCE MARKETING

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Nombre del Aprendiz

quien ha completado un programa en

London School of International Business (LSIB)

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05 May 2025

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