Executive Development Programme in Strategic PPC Planning
-- viewing nowThe Executive Development Programme in Strategic PPC Planning is a certificate course designed to provide learners with advanced skills in Pay-Per-Click (PPC) advertising. This program focuses on strategic PPC planning, making it essential for digital marketers, marketing managers, and business owners looking to enhance their digital marketing skills.
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Course Details
• Unit 1: Introduction to PPC (Pay-Per-Click) Advertising
• Unit 2: Keyword Research and Analysis for Strategic PPC Planning
• Unit 3: Competitor Analysis in PPC Campaigns
• Unit 4: Crafting High-Performing PPC Ad Copies
• Unit 5: Landing Page Optimization for PPC Campaigns
• Unit 6: Advanced PPC Bidding Strategies
• Unit 7: Tracking and Measuring PPC Performance
• Unit 8: Remarketing and Display Advertising
• Unit 9: Mobile and Video Advertising in PPC
• Unit 10: Future Trends and Best Practices in Strategic PPC Planning
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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