Executive Development Programme in Strategic PPC Planning

Name: Executive Development Programme in Strategic PPC Planning
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The Executive Development Programme in Strategic PPC Planning is a certificate course designed to provide learners with advanced skills in Pay-Per-Click (PPC) advertising. This program focuses on strategic PPC planning, making it essential for digital marketers, marketing managers, and business owners looking to enhance their digital marketing skills.

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AboutThisCourse

With the increasing demand for online advertising, PPC has become a crucial part of any digital marketing strategy. This course equips learners with the skills to create and manage effective PPC campaigns, analyze campaign data, and make data-driven decisions to optimize ROI. By the end of this course, learners will have a deep understanding of PPC strategy, campaign planning, execution, and optimization. They will be able to use various PPC tools and platforms, including Google Ads, Microsoft Advertising, and Facebook Ads, to create and manage successful PPC campaigns. This course is an excellent opportunity for learners to enhance their career prospects and stay ahead in the competitive digital marketing industry.

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CourseDetails

• Unit 1: Introduction to PPC (Pay-Per-Click) Advertising
• Unit 2: Keyword Research and Analysis for Strategic PPC Planning
• Unit 3: Competitor Analysis in PPC Campaigns
• Unit 4: Crafting High-Performing PPC Ad Copies
• Unit 5: Landing Page Optimization for PPC Campaigns
• Unit 6: Advanced PPC Bidding Strategies
• Unit 7: Tracking and Measuring PPC Performance
• Unit 8: Remarketing and Display Advertising
• Unit 9: Mobile and Video Advertising in PPC
• Unit 10: Future Trends and Best Practices in Strategic PPC Planning

CareerPath

The Executive Development Programme in Strategic PPC Planning is an excellent opportunity for professionals to advance in their PPC careers. The above 3D pie chart showcases the distribution of various job roles related to PPC, highlighting the industry relevance of each position. PPC Managers take up the largest portion of the chart, with 35% representation. As experienced leaders, they oversee PPC strategies, manage teams, and coordinate with clients or stakeholders. Senior PPC Specialists follow closely with 25%, demonstrating the demand for seasoned professionals with in-depth knowledge of PPC platforms and strategies. PPC Analysts and Executives make up 20% and 15% of the chart, respectively, focusing on campaign optimization, data analysis, and reporting. Lastly, PPC Coordinators represent 5% of the chart. They typically assist in campaign management, communication, and administrative tasks, often working closely with PPC Managers and Specialists. This Executive Development Programme in Strategic PPC Planning equips professionals with the necessary skills to excel in these roles and stay competitive in the ever-evolving PPC landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC PPC PLANNING

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London School of International Business (LSIB)

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05 May 2025

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