Global Certificate in Ad Tech & Creative Strategy
-- viendo ahoraThe Global Certificate in Ad Tech & Creative Strategy is a comprehensive course designed to meet the growing industry demand for experts who can combine advertising technology (Ad Tech) and creative strategy skills. This certification equips learners with essential skills required to thrive in today's dynamic digital advertising landscape.
5.453+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
Acerca de este curso
HundredPercentOnline
LearnFromAnywhere
ShareableCertificate
AddToLinkedIn
TwoMonthsToComplete
AtTwoThreeHoursAWeek
StartAnytime
Sin período de espera
Detalles del Curso
• Programmatic Advertising: Understanding the basics of programmatic advertising, its benefits, and how it works. Includes topics like real-time bidding, private marketplaces, and demand-side platforms.
• Creative Strategy: Developing effective creative strategies for various ad formats and platforms. Covers brand positioning, messaging, and visual identity.
• Data-Driven Advertising: Utilizing data to inform ad targeting, messaging, and optimization. Includes topics like audience segmentation, data analytics, and cross-device tracking.
• Mobile Advertising: Understanding the nuances of mobile advertising, including in-app advertising, mobile web, and cross-device targeting. Covers best practices for mobile ad design and optimization.
• Social Media Advertising: Learning the ins and outs of social media advertising, including platform-specific ad formats, targeting options, and optimization strategies.
• Video Advertising: Exploring the world of video advertising, including pre-roll, mid-roll, and out-stream formats. Covers best practices for video ad creative and optimization.
• Ad Tech Tools and Platforms: Getting familiar with the latest ad tech tools and platforms, including DSPs, SSPs, DMPs, and ad exchanges.
• Cross-Channel Advertising: Understanding how to create and execute effective cross-channel advertising campaigns, including attribution modeling and cross-device targeting.
• Ad Fraud and Brand Safety: Learning how to protect against ad fraud and ensure brand safety. Covers topics like viewability, ad verification, and fraud detection tools.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
Por qué la gente nos elige para su carrera
Cargando reseñas...
Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
Obtener información del curso
Obtener un certificado de carrera
