Global Certificate in Ad Tech & Creative Strategy
-- ViewingNowThe Global Certificate in Ad Tech & Creative Strategy is a comprehensive course designed to meet the growing industry demand for experts who can combine advertising technology (Ad Tech) and creative strategy skills. This certification equips learners with essential skills required to thrive in today's dynamic digital advertising landscape.
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⢠Programmatic Advertising: Understanding the basics of programmatic advertising, its benefits, and how it works. Includes topics like real-time bidding, private marketplaces, and demand-side platforms.
⢠Creative Strategy: Developing effective creative strategies for various ad formats and platforms. Covers brand positioning, messaging, and visual identity.
⢠Data-Driven Advertising: Utilizing data to inform ad targeting, messaging, and optimization. Includes topics like audience segmentation, data analytics, and cross-device tracking.
⢠Mobile Advertising: Understanding the nuances of mobile advertising, including in-app advertising, mobile web, and cross-device targeting. Covers best practices for mobile ad design and optimization.
⢠Social Media Advertising: Learning the ins and outs of social media advertising, including platform-specific ad formats, targeting options, and optimization strategies.
⢠Video Advertising: Exploring the world of video advertising, including pre-roll, mid-roll, and out-stream formats. Covers best practices for video ad creative and optimization.
⢠Ad Tech Tools and Platforms: Getting familiar with the latest ad tech tools and platforms, including DSPs, SSPs, DMPs, and ad exchanges.
⢠Cross-Channel Advertising: Understanding how to create and execute effective cross-channel advertising campaigns, including attribution modeling and cross-device targeting.
⢠Ad Fraud and Brand Safety: Learning how to protect against ad fraud and ensure brand safety. Covers topics like viewability, ad verification, and fraud detection tools.
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